Unifonic, a Saudi-based AI customer-engagement platform focused on emerging markets, has acquired Segmentify, a Turkish AI personalization and behavioral-intelligence company that serves enterprise retailers and e-commerce brands across EMEA. The deal pairs Unifonic’s conversational engagement and orchestration with Segmentify’s personalization and recommendation engine to power what the companies call “agentic marketing,” autonomous AI agents that decide the next-best message, channel, and timing for each customer in real time rather than running manual campaigns. It also extends Unifonic’s reach into the UK, Türkiye, and Germany while bringing Segmentify’s personalization into the MENA and GCC markets where Unifonic is strongest.
