Trove acquired competitor Recurate to expand its resale services, including peer-to-peer trade-ins and Shopify e-commerce integration. This acquisition will increase Trove's market share in branded resale to 75-80%. Recurate's co-founders will join Trove's executive team as the company plans to expand globally.
Trove Acquires Recurate, a Competing Resale Platform
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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