TikTok Shop introduced customizable digital gift cards ranging from $10 to $500 to compete with Amazon and eBay during the critical holiday season. The platform allows users to personalize cards with animated designs and plans to add video messages and interactive unboxing features by early 2026. TikTok Shop recorded over $500 million in U.S. sales during the Black Friday and Cyber Monday period, though the division faces continued uncertainty regarding a potential ban if a sale is not finalized by the extended January 23, 2026 deadline.
