The UK’s competition watchdog accepted Metas’s data privacy changes

by | Aug 20, 2024 | E-commerce News

The UK's competition watchdog accepted Meta's proposed changes to the way it uses the data of customers advertising on its platform after Meta pledged to limit its use to prevent it from gaining an unfair advantage. Under the original commitments, Meta advertisers could opt-out of their data being used to improve Facebook Marketplace ,while the new proposal ensures that all of Facebook Marketplace's advertisers' data will not be used (ie: no having to opt-out).

Source: https://www.reuters.com/technology/uk-competition-watchdog-accepts-metas-changes-ad-data-rules-2024-08-20/

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