Commerce launched two AI tools for BigCommerce and Feedonomics that rewrite a merchant’s existing product data so AI shopping agents and answer engines can better understand it. The tools generate titles, descriptions, feature bullets, FAQs, and SEO metadata, along with structured facts and Q&A fields that tell generative search what a product is and who it’s for. Each also includes a quality scorecard that grades the output for accuracy, consistency, and brand voice.
BigCommerce Catalog Enrichment runs inside the store control panel, where merchants can enrich thousands of products at once and apply the changes across their whole catalog in one click, without exporting anything to an outside tool. This version rewrites the BigCommerce catalog itself rather than tailoring content to each channel. Feedonomics Enrichment, on the other hand, customizes and maps the new content to listing fields for Google, Meta, Amazon, eBay, ChatGPT, Gemini, and Copilot. The tools only write in English for now and Commerce didn’t disclose pricing for either.
Shopify doesn’t have a direct equivalent, as it doesn’t offer a standalone Feedonomics alternative, but it does handle feed syndication to AI channels like ChatGPT, Google, and Meta through its agentic management features, and Shopify Magic and Sidekick can help write product descriptions and bulk-update SEO fields across a collection. Shopify Catalog also uses its own LLMs to categorize, enrich, and standardize product data before sending it to AI channels like ChatGPT, but that enrichment happens behind the scenes, and merchants can’t review or edit the product-level enrichment (for now). What Commerce offers that Shopify doesn’t is more control over merchants’ catalog rewrites, along with a scorecard to judge the output.
On the feed management side, Feedonomics is neither late nor early to the party:
- Productsup added AI tools that write product descriptions, SEO-optimized titles, and translations in June 2024, then launched AI Enrich in May 2026, which adds conversational highlights, Q&A, use-case tags, and competitive differentiators to make catalogs ready for agentic commerce.
- DataFeedWatch (one of our News Partners) launched AI feed optimization in September 2024, which writes keyword-rich titles and descriptions, fills in missing attributes like color, size, age group, and gender, and assigns products to Google’s product categories, all included on every plan at no extra cost. In January 2026, it expanded the AI tools to 10 languages.
- Rithum (formerly ChannelAdvisor and CommerceHub) launched RithumIQ in September 2025, which enriches and standardizes product content across marketplaces specifically so AI agents will recommend it.
- Channable launched an AI Readiness Audit on September 30, 2026, one day after Commerce’s announcement. The audit scores a merchant’s feed against the attributes Google’s AI shopping surfaces use, including conversational fields like Q&A, and offers pre-built rule templates to fill in what’s missing. Channable already uses AI to write titles and descriptions and fill in missing attributes like material, weight, and dimensions.
Feedonomics said it planned to add “generative AI features for data optimization” when it launched Feedonomics Surface in October 2025, so this has been on the roadmap for at least a year.
It makes the most sense for feed management companies to offer data enrichment in-house. They already have the merchant relationship and the product data is already sitting in their systems. There’s no question it’s a smart and necessary move for Feedonomics.
The bigger question is whether this feature brings new merchants into Commerce’s ecosystem or mostly keeps existing ones from leaving. Nobody is switching e-commerce platforms because BigCommerce can rewrite their product descriptions, especially when Shopify merchants have a multitude of third-party solutions available to them that integrate well. However, the enrichment tools better position Feedonomics to win new business that competing feed management solutions or standalone enrichment services otherwise would’ve taken.
