Substack announced the launch of a new live video feature in its app, providing writers and creators with a dynamic tool to engage their audience in real time. The rollout comes as more publishers use Substack to connect with their subscribers while covering breaking news, hosting discussions, and sharing live updates through the platform’s Chat feature.
With the introduction of live video, Substack aims to meet growing demand for richer, more interactive content. Writers can now host live sessions directly from the app, instantly notifying their subscribers when they go live. The new feature allows creators to share live-breaking news, behind-the-scenes footage, exclusive events, or even interactive “Ask Me Anything” (AMA) sessions. For those seeking to create exclusive content, live videos can be paywalled, offering special access to paid subscribers.
Substack also encourages creators to explore the potential of live collaboration. By inviting fellow writers to join live broadcasts, creators can expand their reach and grow their subscriber base through shared audiences. These collaborations, already popular among Substack writers, are expected to boost engagement through live streaming as well.
Currently, live video streaming is available to Substack bestsellers on both iOS and Android platforms, with plans to extend the feature to all users in the coming months. Writers who aren't yet bestsellers can request early access to this feature as Substack continues to roll out new improvements and features in the near future.
Substack’s live video feature marks another step in the platform’s evolution as a go-to resource for creators seeking to engage and grow their audiences in new and meaningful ways.