Rakuten Group implemented a strategy to encourage foreign businesses to sell on its Rakuten Ichiba marketplace to counter low-cost rivals like Shein and Temu. The Tokyo-based e-commerce giant aimed to retain users and prevent them from switching to competing platforms by expanding its international merchant base.
Rakuten recruits foreign sellers to fight Shein and Temu
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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