OpenAI is building a tool inside ChatGPT that would show businesses how many times a day they appear in its answers and how many people click through to their websites, according to e-commerce analyst Juozas Kaziukėnas, who spotted an unannounced “Claim your business in ChatGPT” banner this week. The analytics sit inside a larger Business Hub that’s open only to businesses that verify ownership, such as by linking a Shopify store, and that will also let them update products and company details and set up an agent to answer customer questions. The dashboard won’t show which prompts led to a mention or how a business compares with competitors, so it can confirm that visibility changed but not explain why.
