Prime Video announced the full integration of Amazon MX Player into its streaming ecosystem in India, bringing free and paid content under one umbrella nearly two years after Amazon acquired select MX Player assets and combined them with Amazon miniTV. Prime members will get access to a larger collection of originals and exclusive titles either ad-free or with ads, while non-paying users will continue to have access to a free, ad-supported catalogue. The Amazon MX Player Android app will continue operating for free users but with a rebranded Prime Video identity, while MX Player apps on iOS, web, and Living Room will gradually redirect users to Prime Video. Gaurav Gandhi, vice president of Asia-Pacific and ANZ at Prime Video, said in the announcement that the integration makes Prime Video “the one-stop destination for quality entertainment, for every customer in the country.”
