Power Digital acquired the Amazon agency pirawna and the TikTok agency uptickk, for undisclosed amounts. pirawna has worked with more than 500 brands and says it manages over $1 billion in Amazon revenue a year, while uptickk handles TikTok Shop and affiliate work and got picked as one of four agencies for a TikTok beta program. Both teams stay put and get access to Omega, Power Digital’s AI operating system, and to fusepoint, its measurement consultancy. Power Digital is pitching brands on measuring DTC, Amazon and TikTok Shop spend in one place, rather than hiring a separate agency for each channel and getting a separate report from each one.
