OpenWeb, the publisher comments adtech firm once valued at $1.5B, is declared insolvent in Israel after a fight with a lender

by | Oct 4, 2026 | Latest E-commerce News & Updates

OpenWeb, whose software runs comment sections and on-site communities for publishers, was declared insolvent by a Tel Aviv court that appointed a temporary receiver at the request of lender Mars Growth Capital over roughly $20 million in debt, according to Israel’s Globes. In court filings reported by Calcalist, OpenWeb said Mars seized $7.3 million from its accounts and blew up a restructuring that would have cut 55% of staff and brought in $14 million from investors. Mars countered that OpenWeb posted 2025 sales of $121.5 million against a $193.7 million forecast and failed to tell it promptly that Microsoft had dropped it over alleged invalid traffic, a claim OpenWeb denies. The company, valued at $1.5 billion in 2022, recently drew acquisition offers of about $100 million.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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