OpenAI’s first device is a doughnut-shaped smart speaker the size of a hockey puck with moving parts and a $300 to $400 price

by | Aug 7, 2026 | Latest E-commerce News & Updates

OpenAI’s first device is a doughnut-shaped smart speaker roughly as big as a hockey puck, with moving parts meant to make it feel alive, according to Bloomberg’s Mark Gurman. The device has no display, runs on a battery, and is built to be carried one-handed or set on a counter, with microphones, indicator lights, and a camera that feeds its surroundings into the model. OpenAI has discussed a price between $300 and $400, above most smart speakers and below an iPhone, for a product designed with Jony Ive’s LoveFrom studio in premium materials like metal. Apple’s suit alleges OpenAI asked a supplier it shares with Apple for a metal finishing technique similar to what Apple uses, though OpenAI says an internal probe after the filing found nothing of Apple’s in the device. Image depicted is an AI mockup of what that device could look like. 

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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