MrBeast signed a multi-year deal with Google that puts Gemini, Google Health, and the Fitbit Air into his videos. First up is a September 5 video in which Jimmy Donaldson and his crew race through jungle, desert, and Arctic terrain, using Gemini to spot hazards and stay ahead of weather swings. Donaldson will wear a Fitbit Air in a later challenge and features in a Gemini ad campaign. His channel passed 500 million subscribers a couple of months ago, the first to do so, and YouTube has been offering big creators money to keep their content exclusive as more of them sign deals with Netflix, according to Bloomberg.
