Meta introduced a wave of new generative AI tools at Cannes Lions aimed at advertisers and agencies, enhancing branding, video production, and customer engagement. Highlights include new Advantage+ features for brand consistency, upgraded video generation from static images, and AI-powered business assistants integrated into ad formats like Instagram Stories and Reels. Meta also unveiled tests for creative sticker CTAs and virtual try-on features using generative AI, pushing deeper into personalization and creative automation. The tools are part of Meta’s broader effort to drive ad performance and streamline campaign creation at scale.
