Meta introduced a wave of new generative AI tools at Cannes Lions aimed at advertisers and agencies, enhancing branding, video production, and customer engagement. Highlights include new Advantage+ features for brand consistency, upgraded video generation from static images, and AI-powered business assistants integrated into ad formats like Instagram Stories and Reels. Meta also unveiled tests for creative sticker CTAs and virtual try-on features using generative AI, pushing deeper into personalization and creative automation. The tools are part of Meta’s broader effort to drive ad performance and streamline campaign creation at scale.
Meta Unveils Next-Gen AI Ad Tools at Cannes Lions 2025
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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