Meta has filed a lawsuit against Hong Kong-based Joy Timeline for running ads on its platforms promoting “nudify” apps that digitally undress people without consent. The legal action follows a CBS News investigation that uncovered hundreds of such ads across Meta’s properties. Meta said it removed many of the offending ads and accounts but acknowledged that enforcing policies is becoming harder as AI-generated exploitative content evolves. The company is using the lawsuit to deter future abuses amid growing concerns about nonconsensual deepfake apps fueling blackmail and sextortion schemes.
