Inter Milan has partnered with Fanatics to boost its global merchandising, licensing, retail, and e-commerce operations. Fanatics will help the Italian football club scale its reach through its vertical commerce model and global infrastructure, aiming to better serve Inter’s 530 million-strong international fanbase with an expanded range of official merchandise.
Inter Milan Taps Fanatics to Expand Global Merchandising and E-commerce
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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