India says “WTF” to the WTO over member countries making their own side agreement on e-commerce tariffs

by | Jul 13, 2026 | Latest E-commerce News & Updates

India formally questioned the World Trade Organization over the legality and legitimacy of an interim e-commerce arrangement that's currently in place between 66 member countries. To paraphrase, India is like, “Hey, WTF is going on? I thought WTO needed unanimous agreement in order to move forward with pacts. Now these other countries can form their own agreements? That's not how it works.”

Forgive the oversimplification above, but that's essentially what's going on.

Here's a brief timeline of events: 

  • Back in 1998, when e-commerce was relatively new, WTO members agreed to a moratorium preventing any member nation from imposing customs duties on digital purchases like software downloads, music and movie streaming, e-books, and video games. The idea was to “temporarily” not tax the new digital economy while it was finding its footing, however, the moratorium ended up getting renewed roughly every two years for almost three decades.
  • After nearly 28 years, developing nations like India, Brazil, Indonesia, and South Africa began pushing back, arguing that the moratorium was costing them billions in forgone tariff revenue each year, while primarily benefiting U.S. and European tech giants, which was a fair argument to make.
  • The 2024 renewal in Abu Dhabi was positioned to be the final extension on the “temporary” moratorium, with the expectation that the next meeting would produce a longer-term or permanent solution.
  • In March 2026, at the WTO's MC14 meeting in Yaoundé, Cameroon, members couldn't agree on a permanent solution, and the moratorium on e-commerce tariffs expired without renewal for the first time in nearly 28 years. The U.S. was pushing for a permanent moratorium, obviously, since that would greatly benefit U.S. Big Tech, but Brazil and a handful of others held firm against locking in a long-term deal.
  • In April, 23 WTO members led by the U.S. issued a joint statement pledging to keep digital trade tariff-free among themselves, inviting other countries to join.
  • In early May, the WTO General Council met in Geneva to try and break the deadlock, but Brazil held firm in its opposition. In response, the U.S. and a group of other countries, including Japan, South Korea, Australia, and New Zealand, pushed ahead with their own digital trade deal, the Agreement on Electronic Commerce (ECA), through “interim arrangements” that skip the unanimous sign-off the WTO normally requires. The pact keeps digital transmissions tariff-free among its members, sidestepping Brazil's opposition, and has since grown to 66 countries.

Flash forward to today and India is asking: 

  • Is this even allowed? The 66 countries tried twice to get their deal into the official WTO rulebook and failed both times, because that requires everyone to agree, and India said no. Therefore, if it's not in the rulebook, what gives the pact any official standing? How is it running at all?
  • Why is the WTO's top official helping run it? The WTO's Director-General is acting as the deal's official record-keeper — the person who collects and holds each country's signature. India's asking who authorized that. If the deal isn't officially part of the WTO, why is the WTO's Director-General doing its paperwork and lending it the organization's credibility?
  • Why was the rest of us kept in the dark? India wants to know how the Director-General agreed to take that role without looping in the other member countries, and it's demanding written answers put in the official record and debated at the next big WTO meeting.

I've got to side with India on this one. How is this even allowed?

And to be clear, the problem isn't that a group of countries wants to move ahead without everyone on board, as the WTO actually has a legal path for that called Annex 4. The catch is that getting into Annex 4 still requires every member to sign off on letting the deal in, even the ones who won't be part of it. In this case, the U.S. and its partners couldn't get that unanimous sign-off because India blocked it twice, so instead of playing by the rules, they're routing around them while still using the WTO's staff and Director-General to organize the deal. This is ultimately what India is challenging.

What's the point of bylaws requiring consensus if members can just bypass them the moment they don't get their way? Allowing that creates an environment where there's no urgency to reach a real multilateral agreement and sets a bad precedent for negotiating good-faith deals in the future.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

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