Google tests an open-in-new-window icon on search ads, adding a small symbol at the end of the URL on sponsored results

by | Jun 30, 2026 | Latest E-commerce News & Updates

Google is testing an open-in-new-window icon on sponsored results in Google Search, with the symbol appearing at the end of the URL on search ads, according to Search Engine Roundtable. The test was spotted by Sachin Patel and later corroborated by another user, both posting screenshots on X. Bing tested a similar open-in-new-tab feature back in 2018. Google has not confirmed the test or said whether it will roll out more broadly.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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