Google is merging Display Network ad management into Demand Gen campaigns, letting advertisers run both through a single unified setup. Display Network ads reach over 90% of global internet users across partner websites, while Demand Gen covers YouTube, YouTube Shorts, Discover, and Gmail. Advertisers can still choose to serve ads exclusively on the Display Network if they prefer, but the new structure makes it easier to expand into Demand Gen placements from the same campaign. Google said advertisers who add Display Network inventory to Demand Gen campaigns see a 9.5% lift in ROI on average. Eligible advertisers will be prompted to migrate their existing campaigns starting next month, with automatic migration rolling out later.
