OpenAI head of monetization Benji Shomair told ad tech and agency partners that the company won’t do some of what they ask, because it puts user trust ahead of both user value and advertiser value when building its ads business, according to Adweek. Speaking Monday at an event run by ad tech investment bank Luma Partners, Shomair said OpenAI keeps what users tell ChatGPT away from advertisers and won’t sell them user data. Shomair, a former Meta VP, also distanced OpenAI from the target of $100 billion in ad revenue by 2030 that Axios reported in April from leaked investor materials, saying the company hasn’t made any statements about where the business is headed.
