Mirakl unveiled its first new logo and visual identity since launching in 2012, swapping its dark blue sans serif for a lowercase serif wordmark and a rainbow-like gradient, according to Adweek. CMO Darius Meadon said the original look was built to sell retailers on third-party marketplaces, but Mirakl now sells ads and multichannel selling tools too, and customers who come in through one product have trouble understanding the others. Mirakl has been calling itself “the operating system for intelligent commerce” for months, but that AI pitch hadn’t shown up in its visuals until now. Instead of putting a color filter on stock photos, Mirakl generated its imagery in Gemini, which Meadon said made it faster to produce a consistent set.
