Google and Xreal launch the Aura Android XR glasses at $1,099 through year’s end, $180 below the price Xreal charged on preorder

by | Oct 30, 2026 | Latest E-commerce News & Updates

Google and Xreal started selling the Aura, 95-gram see-through glasses that run Android XR from a tethered compute puck, for $1,099 until December 31, which is $180 less than the $1,279 preorder price Xreal set last month. Xreal said anyone who preordered at the higher price will get the difference refunded automatically. The base model has 12GB of RAM and 256GB of storage, while a 16GB, 512GB version costs $1,299, and both are on sale now in the US, Canada and South Korea, with shipping expected to start in mid-November. Users can project multiple virtual screens, plug in a laptop or handheld console to mirror it, and ask Gemini about what they’re looking at.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

Never miss important e-commerce news

Our weekly newsletter is read religiously by 20,000+ e-commerce professionals.

Loading...