Etsy will require non-US sellers to use Delivered Duty Paid shipping and build US tariff costs into their item prices for orders shipped to US buyers, starting July 9, according to Value Added Resource. Sellers who don’t comply risk losing Etsy Purchase Protection and being charged for any tariffs or collection fees buyers get hit with at delivery. Etsy frames the change as fixing a buyer-experience problem, citing a survey where nearly two-thirds of US buyers said they’d likely abandon a purchase if charged tariffs at delivery, and it’s rolling out tariff-estimator and pricing tools to help sellers adjust. Liz Morton flags a less obvious angle, baking duties into item prices also inflates the Gross Merchandise Sales figure Etsy reports to investors, muddying year-over-year comparisons just as the marketplace returns to growth under new CEO Kruti Patel Goyal.
