Etsy confirmed that FYUL, which owns Printify and Printful, runs Ventur Editions, the shop behind its new test that lets buyers of a digital download order that design printed on a poster, mug or shirt, according to Liz Morton at Value Added Resource. Designers are paid for the original digital download but get no share of the money when a buyer orders a printed copy of their design from Ventur Editions. Etsy promotes Ventur Editions with pop-ups and links on other sellers’ order pages, a placement no other print-on-demand shop gets. US and Canadian shops selling eligible digital files were enrolled automatically, and the only opt-out covers their entire shop.
