eBay summarized recent updates to its Seller Initiated Offers feature during a Summer Marketing Tactics webinar, aimed at making it easier for sellers to send offers as soon as buyers show interest. Sellers can now negotiate offers directly inside message threads, buyers can request a second chance if a first offer expired, and the window to accept counteroffers has extended to 96 hours, which eBay says is driving more completed sales. Senior product manager Evan Swanson noted buyers are 10 times more likely to accept an offer when they messaged the seller first, and pointed sellers to automation settings in Seller Hub for sending offers when buyers reach out. eBay said it will keep improving its messaging, offers, and underlying algorithms, with further seller webinars planned for July and August.
