eBay closes its $1.4B Depop acquisition and says the resale marketplace will keep its own brand, platform, and culture

by | Aug 3, 2026 | Latest E-commerce News & Updates

eBay completed its purchase of Depop from Etsy on July 30, paying roughly $1.4B in cash. That covers the $1.2B purchase price plus $200M in net adjustments and interest, with further post-closing adjustments still to come. Depop will run as a separate business with its brand, platform, culture, and customer experience left in place, while eBay looks for synergies across shipping, compliance, personalization, and trusted services. Etsy paid $1.625B for Depop and is directing the proceeds toward an accelerated share buyback, so it sold the marketplace for less than it paid. Fashion already generates more than $10B in annual GMV for eBay. Both companies report second-quarter results Wednesday, with eBay taking analyst questions that afternoon and Etsy waiting until Thursday morning.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: DepopeBay

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