DataFeedWatch added support for Shopify Metafield Translations and Metaobjects, which means product data that used to be stuck inside Shopify can now flow into your advertising feeds. If you’ve built translated metafields, DataFeedWatch will pull the correct value for each language automatically, so you’re no longer maintaining duplicate copies of content you already translated once. Metaobject support works by importing the Display Name, which you can map into titles, descriptions, custom labels, or any other feed attribute, meaning structured information like materials, size guides, or reusable collections can finally reach your campaigns instead of arriving at Google Merchant Center as an unusable string and getting rejected.
The two features pair well for merchants selling across multiple markets, and they sit alongside DataFeedWatch’s existing Shopify Markets integration for market-specific pricing, currencies, and availability. Note that some existing customers will need to reconnect their Shopify store first, which you can check under Shops > Shop Settings > Download Config.
