CRB Group, the parent of fintech partner bank Cross River, agreed to acquire Accrue for an undisclosed price. Accrue sells merchants a branded wallet that ties payments, stored value, rewards, and store-credit refunds together, so shoppers keep spending with the same brand instead of moving their money elsewhere. Cross River plans to offer the wallet to all of its clients, letting any brand on its banking platform build one. Accrue founder and CEO Michael Hershfield and his team will join Cross River once the deal closes.
