Common Thread Collective, an Acacia Group-backed growth agency for DTC ecommerce brands, acquired TBAR Partners, an official TikTok Shop Agency Partner, for undisclosed terms. TBAR, which Alex Rudolph and Tyler Brechbiel started, runs creator programs, storefronts, affiliate outreach, and ads on TikTok Shop for brands including Grüns, Vita Coco, Ridge, and HexClad, and says it handles more than $5 million in GMV a month. CTC will fold that work into its paid acquisition, retention, and financial planning services, so its clients can run TikTok Shop without hiring a separate agency.
