commercetools released Spring 2025 Compilations, its biannual showcase of new features to its platform. Some of the updates you've seen me cover in previous editions, while others were revealed for the first time.
The new features focus on three enterprise priorities:
- Memorable customer experiences that build loyalty and repeat business
- Seamless growth and expansion through flexible, efficient operations
- Productive, empowered teams equipped with tools to execute faster
Major improvements include:
- Unified InStore Commerce – the ability to operate online and offline channels from one backend
- Smarter Promotions – “Buy & Get” and “Best Deal” logic to increase average order value and customer retention
- Collaborative B2B Purchasing – shareable purchasing lists that improve workflows and decision-making for B2B buyers
- Subscription Orders – recurring order functionality for replenishment-based or convenience-driven commerce
- Precision Campaigns – targeting up to 500 customer segments for personalized pricing and promotions
- No-Code Payment Integrations – a new Payment Hub that allows rapid PSP integrations without developer effort
- AI Product Data Modeling – tools that use AI to simplify the creation of complex product catalogs
- Inventory Reservations – real-time stock visibility and allocation tools to ensure popular items remain available
- Enhanced Merchant Tools – bulk editing, discount management, and Import API upgrades for faster day-to-day operations
- B2B System Flexibility – advanced quote editing, permissions, and business unit management without custom development
- Better Search & Performance – faster, more relevant product search and API monitoring tools for improved diagnostics
Shiri Mosenzon Erez, Chief Product Officer at commercetools, said:
“There is a broad shift towards an experience that is fully generated, not only agentic commerce, so businesses will have the autonomy to adapt, personalize, and grow on their own terms — we are working towards this — the architects of commerce innovation!”