OpenAI launched virtual try-on in ChatGPT worldwide, so users can upload a selfie or full-body photo and see how clothing and accessories from its shopping results would look on them. A Try On button now sits on those results, and users can also upload a screenshot of an item from any site and have ChatGPT put it on them. The feature runs on ChatGPT Images 2.5, the image model OpenAI just released. OpenAI also added Favorites, which keeps saved products in an in-app Library next to the try-on images. Google has offered virtual try-on for clothing in its own shopping results since July 2025.
