commercetools unveils agentic commerce tools at NRF 2026; JD Sports signs as first user

commercetools announced new capabilities at NRF 2026 designed to help retailers transition from AI experimentation to execution, specifically through “agentic commerce.” JD Sports became the first enterprise retailer to adopt the Agentic Commerce Suite (ACS) developed by Stripe, which allows AI-driven product discovery to lead directly to secure transactions. The company also introduced its AI Hub to help brands maintain discoverability across AI channels and announced Nespresso as a new client leveraging its unified commerce platform.