WHAT'S NEXT: Learn how Chris Roebuck, CEO of Clicktivated Video, Inc., helps turn any video into a shoppable experience.
What is Clicktivated?
Clicktivated creates shoppable videos, connecting viewers to items in real time. Click any product, place, or experience in video to explore or buy instantly. We partner with leading brands in retail and tourism to enhance video engagement and sales.
Are you funded?
Yes, we're funded
Who do you serve?
Ideal for brands focused on enhancing their consumer UX, boosting engagement and conversions, and delivering a more valuable viewer experience!
What's standout about Clicktivated?
Clicktivated offers shoppable videos with in-house production, quick activation, & intuitive UX. Our advanced analytics provide detailed engagement insights, helping brands understand their audience.
What's next at Clicktivated?
In Late July, we launched the next generation of our interactive video tech, which includes a game-changing user experience and a new robust analytics suite.
The next phase of our platform will give our customers more insights into what individual items/products customers engage with and how that impacts conversions, intent, and interest. For example, if a retailer created a video with 5 or 50 different Clicktivated products, we capture which products were clicked on and how many went ahead and made a purchase. The same goes for other industries, like a tourism company highlighting different attractions, restaurants, or experiences.
As for partnerships, we’ve already partnered with top brands across industries, such as retailers like Target, hospitality brands like Visit Palm Springs, and automotive manufacturers such as GMC. Later this summer, we’ll announce even more exciting partnerships, including large agencies, brands, and publishers!
What's next in your niche?
Awareness around the importance of shoppable video continues to expand thanks to the power of video and key advancements in the core technology that powers our industry, AI.
My prediction is that AI will continue to impact digital video positively, and we will continue to leverage its power to make our object recognition the most accurate in the market and help create the most impact for our customers. This impact will continue to expand video opportunities to monetize video profoundly, and we’ll see shoppable video become a core part of all marketing strategies for every retailer and DTC brand.
Another prediction is that more and more companies will recognize that shoppable video is not just for e-commerce.
Who should I interview next?
Tobias Lütke – CEO, Shopify
Thanks Chris!