Bluefish raises $43M Series B to help Fortune 500 brands monitor and optimize how they appear in AI platforms like ChatGPT

Bluefish, an enterprise marketing platform that helps brands track and influence how AI systems like ChatGPT, Google AI, Claude, Perplexity, and Amazon Rufus present their products, raised a $43M Series B co-led by Threshold Ventures and NEA, bringing its total funding to $68M since launching in 2024. The company says roughly 10% of Fortune 500 companies across financial services, pharmaceuticals, and consumer goods are already using the platform, which processes millions of AI prompts daily to give brands insight into how AI models interpret their positioning relative to competitors. Bluefish plans to use the capital to accelerate its rollout across large enterprises as brands increasingly look to manage their presence in AI-driven discovery channels the way they have historically managed search and social.