The reports are in — this year's BFCM weekend sales set records around the globe! Anecdotally, my clients and I also set personal bests this year.
Just how big of a weekend was it? I've rounded up reports to find out.
- Cyber Monday was officially the biggest online-shopping day ever, according to fresh data from Adobe and Salesforce. US shoppers spent $13.3B (per Adobe) or $12.8B (per Salesforce) on Monday alone.
- Approximately 197M Americans shopped during the Thanksgiving weekend, surpassing the National Retail Federation's anticipated 183.4M shoppers, but was still lower than the 200M shoppers in 2023.
- Consumers on average spent $235, or $8 more than 2023, with top gift purchases being apparel and accessories, followed by toys and personal care.
- US e-commerce sales surged 14.6% during Black Friday, according to Mastercard SpendingPulse, while in-store sales edged up 0.7% from last year.
- Adobe expects total US holiday sales this year to top $24B, up 8.4% from last year. Salesforce's forecasts are closer to 8% growth for the period.
- Shopify merchants hit a record $11.5B in sales over the BFCM weekend—up 24% from last year. From early Friday in New Zealand to late Monday in California, 76+ million customers around the world bought from brands powered by Shopify.
- More than 67,000 merchants had their highest-selling day ever on Shopify.
- Average Shopify cart price was $108.56.
- Walmart made four times as many transactions between Black Friday and Cyber Monday on Walmart.com, resulting in its highest single sales day ever.
- Amazon said that the 12-day shopping period ending on Cyber Monday resulted in record sales compared to the same period in prior years, but it's always ambiguous about its actual sales numbers.
- Temu generated $53.3M in sales on Black Friday and $55.1M on Cyber Monday, which were both records.
- Shein also hit new highs, with sales of $34.2M on Black Friday and $38.9M on Cyber Monday.
- As mentioned in story #1, TikTok Shop hit $100M in sales on Black Friday this year, with Americans viewing over 30,000 TikTok shopping livestreams that day. Throughout the entire BFCM weekend, the platform saw a 165% increase in shoppers year over year, with a third of all purchases made going to small and medium-sized businesses.