We did it! We made it through another year of Black Friday and Cyber Monday promotions. And like I always tell my daughter Mia, “The best part is, we did it together!”
Here’s a roundup of sales numbers and other BFCM metrics published across the web:
- Cyber Monday sales in the U.S. increased 7.1% YoY, reaching $14.25B, according to Adobe.
- BNPL drove $1.03B in online spend, a 4.2% YoY increase on Cyber Monday. Adobe estimates that BNPL will facilitate $20.2B worth of payments over the course of the Nov. 1-Dec. 31 holiday shopping season, an 11% YoY increase.
- Shopify merchants generated $14.6B in total ales on BFCM weekend, a 27% YoY increase. More than 81M customers purchased from Shopify merchants.
- commercetools merchants sold $4.5B in GMV during Cyber Week, marking a 48% YoY increase.
- My favorite line from the commercetools press release was, “The core commercetools platform delivered 100% uptime across Cyber Week, extending a year-over-year proven track record of supporting uninterrupted shopping during the highest-stakes moments of the year.”
- TikTok Shop said it crossed $500M in U.S. sales over the four-day BFCM period.
- ChatGPT referrals to retail mobile apps increased 28% YoY from Black Friday through Sunday. Amazon’s share of ChatGPT referrals grew from 40.5% in 2024 to 54% in 2025, and Walmart’s share increased from 2.7% to 14.9%.
- U.S. online sales for Cyber Week grew to $79.6B, up 5% YoY, according to data from Salesforce, and up 7.7% according to Adobe.
- 129.5M consumers shopped in person over the five-day period, up 3% from 2024, according to the National Retail Federation.
