BeReal, a social media platform that encourages users to share unfiltered, spontaneous moments by prompting them once daily to capture and post photos within a two-minute window, is rolling out advertising in the US. The move comes almost a year after the app sold for €500M to French mobile publisher Voodoo.
Initial ad products include in-feed ads and full day brand takeovers — both designed to blend in with BeReal’s everyday user experience, where users are prompted to post a real-time, dual-camera snapshot once a day.
BeReal previously tested ads with companies like Levi's, Nike, Netflix, and Amazon, and is now launching a full advertising platform.
Ben Moore, BeReal's newly appointed US managing director and former TikTok executive, will be leading the initiative.
Moore explained in a press release:
“BeReal was built as a pressure-free space where people connect authentically — and that philosophy extends to how we introduce advertising. Our goal is to help brands show up in a way that feels real, respectful, and aligned with how our users already engage.”
BeReal boasts 40M monthly active users globally, of which 70% are between 18 and 27 years old. Over half of its users open the app six days a week, with the US, Japan, and France as its top markets.