Google tests search ads with a scrolling marquee of ratings, reviews, and visit counts, plus an animated underline on the domain

by | Oct 25, 2026 | Latest E-commerce News & Updates

Google is trying out a scrolling marquee in some of its search ads that cycles through the advertiser’s ratings and reviews, how many visits it gets, and a link to the site, while a second test animates an underline beneath the ad’s domain name, according to Barry Schwartz at Search Engine Roundtable. Alex Greenland, who spotted both tests and posted videos of them on X, said he saw them on about 5% of his searches.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: Google

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