Amazon is cutting its product title limit to 75 characters, down from 200, across all categories except media starting July 27, and will use AI to automatically rewrite any titles that stay over the limit.
The company wrote in its seller announcement:
“Your product titles are one of the first things customers see, and for customers shopping on mobile, every character counts. To ensure your product titles appeal to customers everywhere, we’re making some changes that will help you show your product name and your product highlights seamlessly.”
The company is providing an AI tool that sellers can use to shorten their titles before the July 27 cutoff, moving extra details like materials and use cases into a new 125-character Item Highlights field that stays searchable. If sellers haven’t updated by then, Amazon will apply the AI’s recommendations on their behalf, though brand owners get 14 days to review, modify, and approve the changes before they go live.
The AI announcement alarmed sellers who distrust Amazon’s automated systems, as there have been misfires in the past with Amazon’s AI, like when bots wrongly suspend listings. One seller also commented that AI-generated titles lack “product knowledge, context, or any understanding of what might actually matter to customers.” Though to be fair, they’ve got more than a month to make the title updates, and there’s a review window for registered brands, so quit your complaining!
The move towards shorter titles is long overdue in my opinion.
Amazon has historically had the worst fucking titles in terms of customer friendliness, especially given the fact that most sellers try to get as close to the 200 character count as possible by keyword-stuffing every possible search term they can think of.
The result has been titles like: Men’s Travel Pants with Pockets Athletic Yoga Joggers Hiking Casual Work Sweatpants Lightweight Quick Dry Stretch Slim Fit Golf Lounge Gym Running Workout Trousers Zipper Pocket Big Tall Plus Size
Which may now look more like: Men’s Travel Yoga Pants with Zip Pockets, Lightweight Quick-Dry Joggers
The move also aligns Amazon more closely with competitors like eBay, Mercari, and Poshmark, which cap product titles at 80 characters or less. The only major marketplace competitor that still allows longer titles in 2026 is Etsy at 140 characters.
What are your thoughts? Are shorter titles better? Join the conversation on LinkedIn.
