Amazon seeks custom OpenAI models to power Alexa

by | Feb 5, 2026 | Latest E-commerce News & Updates

Amazon is negotiating a commercial agreement with OpenAI that would grant it special access to customized AI models for products like Alexa. The potential deal coincides with discussions regarding a multibillion-dollar equity investment in the ChatGPT maker. The arrangement is aiming to bypass restrictions Amazon currently faces with Anthropic by securing dedicated engineering resources from OpenAI.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: AmazonOpenAI

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