Amazon is expanding its Prime Day sales event to four days for the first time this year because “members have told us they just need more time to shop the deals.” Amazon originally launched Prime Day as a on-day event in 2015, before turning it into a two-day event in 2017, which it's run as since. The sales event is scheduled for July 8th thru 11th.
I say — why stop at 4 days? Why not a month? Temu made their Prime Day year round…
Amazon is also heavily pushing its new AI shopping tools during the event such as Rufus, which delivers personalized deal recommendations, Interests, which create custom prompts for customers based on their previous purchases, and Shopping Guides, which make it easy to research product categories.
As for other major sales events this summer:
- TikTok Shop will run its “Deals for You Days” from July 7th–19th, overlapping with Amazon's 4-Day Prime Day on both ends. The event offers up to 50% off across various categories and includes a new live price match guarantee, promising cash back if shoppers find lower prices elsewhere on featured livestream products.
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Walmart Deals Summer Sales Event is running for six days this year both online and in-store from July 8th to 13th for all customers, and beginning July 7th for Walmart+ members. The event features savings across electronics, home, toys, back-to-school supplies, and fashion.
- Target Circle Week is set for July 6th through 12th this year with early access to deals for Target Circle 360 members starting July 5th. Target announced that it is maintaining its 2024 prices on key back-to-school items. That sucks Target! Things were way too expensive in 2024. LOL.
- Best Buy's Black Friday in July will run from July 7th to 13th, offering deals on TVs, laptops, headphones, video games, and electric bikes. The company is also offering “Doorbusters” for the first time during the event, building off the popularity of the promotion from its Black Friday sale last fall.
Happy shopping!