Amazon Haul has officially arrived to the United Kingdom, six months after its debut in the US. The rollout is in beta, but Amazon says that “ultra-low-priced products” will soon be available to all customers in the UK. (Well, technically they're available now via Temu and Shein.)
Haul UK currently includes thousands of products from fashion, home, and lifestyle categories, with all products priced at £20 or less, and the majority priced under £10 pounds. Customers can also receive additional savings such as 5% off orders over £50 and 10% off orders over £75, with free delivery on orders over £15.
Amazon offers a 15 day return policy on all Haul orders, with the option to drop-off the returns box-free at many Post Offices, Asda, and Morrisons locations.
Amazon emphasized that it takes product safety seriously:
“All products on Haul go through all relevant Amazon checks so customers can be confident they will receive products that are safe and compliant with all applicable regulations and Amazon policies.”
Haul UK is available to some users through the most recently updated Amazon Shopping app and features its own shopping, search, basket, and checkout experiences that Amazon says “has been designed to offer a fun, engaging way to shop on the app.”
However to me, the design looks like an old corporate executive screaming, “Hey fellow kids! We're fun! See how many emojis we used?”
Amazon Haul launched in the US in November 2024 and by March 2025, approximately 16% of US consumers reported shopping on the store at least once a month.