Amazon is reaching out to sellers for input on how Trump's tariffs are impacting their business to gather data as sellers rethink pricing and inventory. Amazon's questions ask the sellers about the effects of tariffs on their sourcing strategies, pricing models, and international shipping costs.
Vanessa Hung, the CEO of Online Seller Solutions, posted a screenshot of an e-mail on LinkedIn that one of her clients received from Amazon, which read:
“I wanted to open a discussion about the current U.S. tariff situation and how it's affecting our businesses on Amazon, particularly in terms of logistics. As of April 2025, we're dealing with the repercussions of various tariff policies, and I believe it's crucial for us that you share current experiences and strategies.”
Another e-mail from a global account manager at Amazon encouraged a seller to consider diversifying their sales channels by listing their products for sale on Amazon's European marketplaces, noting how the company's EU marketplaces have more than 180M average monthly active users (about 80% the size of the US) and a projected $900B e-commerce market by 2028 “with a strong demand for U.S. brands.”
The e-mail went on to advertise “potential launch incentives and fee credits to offset your upfront costs,” suggesting that Amazon may be preparing to adjust its international seller fee structures based on seller input.
It sounds like the EU is about to get flooded with new products for sale.
The handwriting is on the wall, and British retailers have taken notice and begun raising concerns over Chinese products being dumped into their market following President Trump's tariffs increase.
Currys CEO Alex Baldock said in an interview with FT that there are early signs of “stock being diverted into European markets in a straightforward dumping way” through Shein, Temu, Alibaba, TikTok Shop, and Amazon, which could artificially drive down the costs of consumer goods in the region at the expense of local retailers.