Accenture acquired Sagacity, a London company founded in 2005 that uses its own data sets and AI tools to analyze customers for large businesses, for an undisclosed price. The deal adds more than 140 people to Accenture Song, Accenture’s marketing and customer experience unit, in the UK and Ireland. Accenture is aiming the combined team at utilities, retailers, banks, and telecom companies with large customer bases, which it says want to tie customer data and AI into their day-to-day operations to hold on to revenue.
