Asper.ai, a Fractal-owned AI platform that helps consumer goods brands set prices, promotions, and trade spending, acquired the team and key assets of Pricing One, a Geneva revenue management consultancy started by former P&G executives, for undisclosed terms. Asper will build Pricing One’s pricing analytics and its library of more than 650 execution plans into its AI agents, so the software can draw on the same playbooks consultants have used with big CPG brands. Pricing One’s staff in Geneva, Dubai, and Singapore join Asper immediately as its consulting and training arm, giving it a larger footprint in Europe.
