Disney will run its first TikTok Shop Super Brand Day from November 4 to 10 for the holidays, according to Marketing Dive. The Disney Store will sell alongside more than 20 brands with their own Disney collections, including Old Navy, Crocs, ColourPop, Touchland, and PopSockets, across toys, home, beauty, fashion, and accessories. Two exclusives, a holiday Loungefly mini backpack and the Darth on a Hearth collectible, will be sold only through Disney’s TikTok Shop before they reach the Disney Store website. TikTok Shop introduced Super Brand Day in 2024 as a limited-time event built around one brand, and E.l.f. Cosmetics, QVC, and Maybelline have run earlier ones. Disney’s event follows the content-sharing deal it signed with TikTok in August to pair its characters with creators.
