Amazon launched Alexa+ in India, where the assistant handles Hindi, English and Hinglish and can switch between them mid-sentence. Anyone in the country can try it free during an early access period that started Wednesday, after which Prime members keep it at no extra cost and everyone else pays ₹2,000 a month, a group that includes Prime Lite and Prime Shopping Edition subscribers. The assistant holds context across a conversation and runs multi-step jobs, ordering groceries through Amazon Now or working smart home gear, and it connects with Swiggy, Zomato’s District, MakeMyTrip, EazyDiner, TripAdvisor and JioSaavn. Most Alexa-compatible Echo devices support it, though Amazon has left out some older generations.
