OpenAI connected ChatGPT ads to AppsFlyer, a mobile attribution platform, so advertisers can attach deep links to their campaigns and see how many installs, purchases, and subscriptions follow, according to Trishla Ostwal at Adweek. Advertisers could previously only send ChatGPT ad traffic to a web address and buy against reach or clicks, with no app product at all. Grubhub and more than 40 other brands across ecommerce, ride-hailing, and food delivery have been running the integration for four weeks in markets including the US, China, India, New Zealand, and Australia. Brian Ryu, Grubhub’s vp of growth for paid media, said the company has spent meaningfully less on ChatGPT than on other search platforms because of the missing measurement, and will raise that spend if the ads perform.
