OpenAI exec calls internal “code red” as Anthropic closes revenue gap with enterprise customers

by | Mar 17, 2026 | Latest E-commerce News & Updates

OpenAI applications chief Fidji Simo told staff in a meeting last week that the company needed to refocus on business customers and cut back on side projects that were becoming a distraction, as rival Anthropic makes gains with enterprise clients through AI coding tools and other white-collar applications. Simo implied the company would shift staff toward enterprise-focused products and away from consumer ones, in comments that echoed a similar “code red” declaration CEO Sam Altman made at the end of last year around ChatGPT growth. The comments came the same day OpenAI announced it was exploring a joint venture with private equity firms to sell its technology to businesses, following a report that Anthropic was pursuing a similar JV with Blackstone and other PE firms.

Paul Drecksler is the founder and editor of Shopifreaks, covering the most important stories in e-commerce.

Companies: OpenAI

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