YouTube Shorts is rolling out a tool that lets creators generate a digital avatar that looks and sounds like them by recording a live selfie capturing their face and voice, which can then be inserted into existing Shorts or used to generate new clips up to eight seconds long. Avatars are restricted to use in the creator's own original videos, must be clearly labeled as AI-generated with visible watermarks and SynthID and C2PA markers, and will be automatically deleted if unused for three years. The launch comes as OpenAI shuttered its Sora video platform last month after a year of copyright challenges, deepfake controversies, and mounting compute costs ahead of its anticipated IPO.
YouTube Shorts launches AI avatar feature letting creators clone themselves on video using a selfie recording
Paul Drecksler is the founder and editor of Shopifreaks E-commerce Newsletter, covering the most important stories in e-commerce.
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